How to Join TikTok’s Creativity Program Beta: Eligibility Requirements & Application Process
TikTok is making waves once again — this time with its Creativity Program Beta, a $1 billion initiative aimed at rewarding creators for producing high-quality, original content. Previously available by invitation only, this program is now open to more users who meet the eligibility criteria.
If you’re a TikTok creator looking to monetize your content and build a sustainable income, here’s everything you need to know about joining the Creativity Program Beta — including how to qualify, apply, and start earning.
What Is TikTok’s Creativity Program?
Launched as an evolution of the TikTok Creator Fund, the Creativity Program Beta is designed to address previous complaints about low payouts and limited earning potential. TikTok has listened to creators’ feedback and developed a new monetization model that favors longer-form, original videos — shifting from the platform’s initial focus on short clips.
The goal of the program is to reward creators for high-quality, engaging content, helping them turn their passion into a career.
Why Did TikTok Launch This Program?
The Creativity Program Beta stems from user feedback on the Creator Fund and Creator Next programs. While those initiatives helped creators earn income, many felt the payouts were too low or unpredictable.
TikTok introduced the Creativity Program to:
- Encourage longer-form, more in-depth content
- Provide creators with a clearer revenue model
- Compete with platforms like YouTube and Instagram, which already offer generous monetization options
- Equip creators with better tools and analytics for tracking their performance
Benefits of the Creativity Program
By joining the Creativity Program Beta, creators can unlock a number of exclusive perks:
- Monetize Longer Videos: Only videos longer than 1 minute are eligible for payouts.
- Performance Dashboard: Get access to a dedicated dashboard to track video eligibility, estimated revenue, and other performance metrics.
- Increased Earning Potential: TikTok aims to offer more consistent and rewarding payouts compared to the older Creator Fund.
- Creative Freedom: Produce original, meaningful content without being restricted by ultra-short time limits.
TikTok’s Two Main Monetization Programs: What’s the Difference?
| Feature | TikTok Creator Fund | TikTok Creativity Program Beta |
|---|---|---|
| Launch | 2020 | 2023 |
| Payout Focus | Short-form content | Long-form original content |
| Eligibility | Public | Open to qualified users only |
| Application | In-app (if eligible) | In-app (if eligible) |
| Monetization Tools | Basic | Advanced dashboard + insights |
Who Is Eligible for TikTok’s Creativity Program?
To join the Creativity Program Beta, you must meet the following requirements:
- Location: Reside in a country where the Creativity Program is currently available.
- Age: Be at least 18 years old.
- Account Type: Use a personal account (not a business account).
- Followers: Have a minimum of 10,000 followers.
- Views: Earn at least 100,000 authentic video views in the last 30 days.
- Content Quality: Post original content with videos at least 1 minute long.
- Compliance: Adhere to TikTok’s Community Guidelines and Terms of Service.
How to Apply for the TikTok Creativity Program Beta
If you meet all the eligibility criteria, you can apply directly through the TikTok app:
Step-by-Step Guide:
- Open TikTok and log in to your personal account.
- Go to your Profile.
- Tap the Menu (☰) in the top right corner.
- Select Creator Tools.
- Tap on Creativity Program Beta.
- If eligible, you’ll see an option to Apply.
Once accepted, you’ll gain access to your Creator Dashboard and can begin earning revenue based on your video performance.
Can You Join the Program from Any Country?
As of now, the Creativity Program is only available in select regions, but TikTok continues to expand access. If you live in a country where TikTok is restricted or banned, you may not be able to access the program unless you’re using legal workarounds (e.g., moving your creator operations to an eligible country).
Check the latest updates in your app or TikTok’s official help center for a list of supported regions.
Final Thoughts: Is the Creativity Program Worth It?
If you’re serious about creating long-form content on TikTok and growing your personal brand, the Creativity Program Beta offers a promising way to monetize your videos. With improved payouts, better insights, and more creative flexibility, this program is a step forward for TikTok creators.
Make sure your content aligns with the guidelines, stay consistent with posting, and keep your audience engaged — and you could turn your TikTok passion into a career.